60.8% of prospective puppy ownersreport that the loss of a previous dog is their primary motivation for beginning their search for a new pup*
This insight highlights an important intersection between pet bereavement and responsible dog ownership.
One of Paction's core missions is to support informed, responsible decisions throughout the entire dog ownership journey, including the decision to welcome a new dog after loss.
*Among prospective puppy owners who voluntarily provided a reason for beginning their search. Paction anonymized survey data collected in 2026 from 6,989 Canadian users
Understanding Pet Loss & Grief
Every grief journey is unique, and there is no right timeline for welcoming another dog into your life. This short quiz is designed to help you reflect on where you are in your journey so Paction can connect you with resources and guidance that best support your current needs.
5 Areas of Reflection
Timing
Emotions
Motivation
Household
Next steps
