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Webinar Series
National Dog Photography Day Webinar Series
Watch Now: Taking Professional Photos of Your Pups
SATURDAY JULY 26TH, 2025
Great photos matter! Photos are usually the very first impression a potential dog owner has of a puppy and of your breeding program. The following short videos are designed to help breeders improve their at-home photography so they can get more views, connect with more aligned puppy seekers, and highlight the meaningful aspects of their breeding programs with confidence and professionalism. To support breeders in this effort, Paction has launched an open-access webinar series led by Canada's top professional dog photographers!
Southwest Ontario
Karen discovered her true passion for pet photography after capturing just four images that left her with that "eureka‑moment" feeling where she realized that she wanted to photograph animals full-time. Today, her work is deeply personal and meaningful: each session is a bespoke experience designed to celebrate a dog's individuality and legacy through beautiful, permanent art.
Colour Cohesiveness:
Photos that Match Your Brand
(15:17) In celebration of National Dog Photography Day, award-winning pet photographer Karen shares her top tips with Canadian breeders on how to take photos that reflect your brand through cohesive colour choices. Learn how to plan your photo sessions with intention, use Adobe tools to find on-brand colour combinations, and edit your images for a polished, professional look. Don't miss the link in the description to try the free Adobe colour tool Karen recommends!
Lighting Consideration for
Perfect Pup Photos
(6:47) In this National Dog Photography Day video, pet photographer Karen shares essential lighting tips tailored for Canadian breeders looking to elevate their puppy photos. Discover how different lighting conditions can dramatically impact the mood and quality of your images, and why thoughtful lighting is key to creating photos that align with your brand. A quick introduction to lighting theory helps you make smarter choices next time you reach for the camera.
Communicating Your Breeding
Program with Your Pup Photos
(12:05) For National Dog Photography Day, professional photographer Karen shares how breeders can use puppy photos to send the right message about their program. Learn how subtle details in your images, beyond just colours and lighting, can shape how your breeding program is perceived. Discover how to create photos that communicate trust, professionalism, and the values behind your breeding program.
Western Canada
Katherine Gonzalez is an award‑winning canine and feline photographer based in Vancouver. A proud pet parent of two pugs, Katherine draws deeply from her own love for animals and passion for storytelling through imagery to ensure every session captures the joy and soul of each pet. With a focus on emotional resonance, she creates relaxed, authentic experiences that result in stunning portraits cherished by families long after the session ends.
Puppy Photos with Your
Smartphone: Top 3 Tips
(20:30) In celebration of National Dog Photography Day, Vancouver-based pet photographer Katherine shares her top three tips for capturing beautiful puppy photos at home using just your smartphone. Learn how to make the most of natural lighting, keep your shots steady and simple, and master the art of timing and patience to get that perfect photo. These easy, practical tips are designed especially for Canadian breeders looking to showcase their pups in the best light.
Bonus Tips:
Capturing Puppy Cuteness
(3:36) For National Dog Photography Day, professional pet photographer Katherine shares bonus tips to help Canadian breeders capture irresistible puppy cuteness in their at-home photos. She dives into what makes a truly standout image and how to ensure your photos reflect the quality and care behind your breeding program. These insights will help you create images that connect emotionally and build trust with future puppy families.
Best Practices:
Outfits, Bowties & Props
(5:43) In honour of National Dog Photography Day, pet photographer Katherine shares bonus tips for Canadian breeders on how to thoughtfully use props and outfits in puppy photos. She covers the do's and don'ts, with a focus on keeping pups comfortable while showcasing their cuteness in a way that aligns with your program's values. These tips will help you add charm and personality to your photos without distracting from what matters most—your dogs.
Atlantic Canada
Cassie is an award‑winning dog photographer based in Halifax with over a decade of experience. They specialize in capturing outdoor portraits of pup parents who share her love for exploration and connection. Cassie delivers more than photos—each session is thoughtfully designed to capture the bond between dogs and their humans, often leading to emotional gallery reveals and keepsake-quality wall art.
Top 3 Photography Tips for Breeders:
Taking Better Pup Photos at Home
(12:56) In this quick, tip-packed video, professional pet photographer Cassie shares her top three tips to help breeders take better puppy photos at home using their own cameras. Learn how to capture moving pups, make the most of available light, and control your background for cleaner, more compelling images. These expert tips are perfect for breeders looking to elevate their photos and showcase their pups more effectively.
How to Take Professional Dog Photos:
Examples from an Expert
(8:58) In celebration of National Dog Photography Day, professional photographer Cassie shares stunning examples of her dog portraits and walks Canadian breeders through how to recreate similar photo styles at home. She explains how she sets up her environment, from lighting to angles, to capture the perfect shot. These practical insights help breeders elevate their own photos and better showcase their pups in a polished, professional way.
Great photos matter! Photos are usually the very first impression a potential dog owner has of a puppy and of your breeding program. The following short videos are designed to help breeders improve their at-home photography so they can get more views, connect with more aligned puppy seekers, and highlight the meaningful aspects of their breeding programs with confidence and professionalism. To support breeders in this effort, Paction has launched an open-access webinar series led by Canada's top professional dog photographers!
Webinar with Purina® Pro Plan®
Digital Marketing For Breeders:
Build Trust & Grow Your Breeding Program
TUESDAY, JUNE 24TH, 2025
Digital Marketing For Breeders:
Build Trust & Grow Your Breeding Program
TUESDAY, JUNE 24TH, 2025
It's no secret that finding new puppy buyers has become more challenging in the post-COVID era. Purina® Pro Plan® is pleased to bring you a fantastic panel of speakers to provide valuable tips and tricks on using digital marketing tools to reach potential puppy parents online, build their trust, and grow your breeding program.
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