Paction Canada Named "Pet Service Innovation of the Year" by the 2025 Pet Innovation Awards

The 2025 Pet Innovation Awards today announced that Paction, the Canadian-built platform revolutionizing how ethical dog breeders connect with new puppy parents, has been named "Pet Service Innovation of the Year." The Pet Innovation Awards is an independent recognition platform celebrating the most creative, impactful companies, services, and technologies in today's highly competitive North American pet industry.

Paction is Canada's first purpose-built platform designed specifically for breeders running thoughtful and intentional breeding programs and are fully committed to transparency, education, and responsible practices. The Paction platform also helps breeders showcase the meaningful aspects of their breeding programs and streamline the workflow of managing puppy shopper leads, all while giving prospective dog owners the tools and trust signals they need to make confident and responsible decisions.

What sets Paction apart is its emphasis on informed connection over impulse buying. Paction empowers breeders to provide a premium experience rooted in care, communication, and professionalism. Breeders can add families to waitlists, track conversations, automate key updates, and collect deposits - all with a user experience that meets consumer expectations.

"Paction is a specialized platform to help Canadians get a dog, but its real emphasis is on consumer education and showcasing responsible breeding practices. We're honoured to be recognized by the Pet Innovation Awards and thrilled to support a growing community of Canadian breeders who want to do things differently - those who want to help educate prospective pup parents and operate with the highest level of intention and transparency."

— Brooke Acton, Co-founder of Paction