Paction: How a Tech Start-up is Changing the Dog-Breeding Game for the Better
Paction was recently featured in the Ivey Business School HBA Blog, written by student Sophie Ratner. The piece explores how Paction founder Brooke Acton turned a personal experience adopting a puppy during the COVID-19 pandemic into a mission to fix a broken marketplace — one that too often left prospective dog owners without the information they needed to make responsible decisions.
The feature covers Paction's approach to consumer education, including the three key questions every prospective dog owner should ask before committing, and how the platform bridges the knowledge gap between responsible breeders and puppy shoppers. It also touches on the “Making Science Simple” canine genetics course Paction built to help families understand what upstream health and genetics screening really means.
Brooke and Technical Founder Tyler Hunt also shared entrepreneurial advice with Ivey students — on solving real problems, building something 10x better than existing alternatives, the importance of deep domain expertise, and the ongoing challenge of prioritization as the business grows.
Featured on Ivey Business School HBA Blog
Paction: How a Tech Start-up is Changing the Dog-Breeding Game for the Better
Written by Sophie Ratner · Apr 16, 2026
Explore Paction
If you're a prospective pup parent, visit Paction's Expert Hub for resources to find the perfect pup from a responsible Canadian breeding program.
If you're a breeder, review Paction's Certification Agreement, Why Join Paction and Breeder FAQs for more information on becoming a member of the Paction community.